Mobile Marketing Automation: Why it Matters and How to Get Started

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Sponsored by: Phunware

Mobile has become central to consumers’ lives, accounting for nearly two thirds of all digital media minutes spent in the U.S. What’s more, mobile apps are now dominating the digital experience, claiming more than 50 percent of all digital minutes. 

If mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world, your brand can’t ignore them. Unfortunately, you can’t simply port web or offline marketing strategies to mobile and expect the same results.

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