PatientEngagementHIT

Analytics Tools

How Payers Use Data Analytics for Personalized Member Experience

November 28, 2018 - As the health payer industry has continued its focus on improving patient engagement and member experience, experts have observed a need for more personalized and simplified medicine. And for Firdaus Bhathena, Chief Digital Officer at Aetna, the road to doing is paved with better data analytics. “You’ve probably never met anybody who said, ‘I love going to the...


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