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Healthcare CRM: Top Uses Cases for Customer Relationship Management

December 28, 2022 - Healthcare CRM is taking the industry by storm, with medical organizations tapping customer relationship management platforms to support many of their population health needs. These tools rose to prominence in the 1980s for consumer service sectors working to build relationships with shoppers. The marketing emails and SMS messages that fill your inbox daily with sales and promotions...

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Text Message Patient Outreach Cuts 30-Day Hospital Readmission Risk 41%

by Sara Heath

Healthcare organizations may consider implementing text message patient outreach as part of their post-discharge patient engagement strategies, as the technology can yield a lower risk of 30-day...

Is Text Messaging the Best Patient Outreach Tool for COVID-19 Vaccines?

by Sarai Rodriguez

Using text messaging for COVID-19 vaccine patient outreach was as effective as direct phone calls in getting patients to seek out the vaccine, according to new research published in JAMA Network Open,...

Research Warns Against Too Many Automated Patient Outreach Messages

by Sara Heath

Healthcare organizations that over-leverage their automated patient outreach technologies may run the risk of high attrition, according to new data from the Institute for Health Research at Kaiser...

Can Text Message Patient Outreach Improve Appointment Adherence?

by Sara Heath

Patient education ahead of a procedure and appointment adherence are critical to obtaining good outcomes, but the text message patient outreach tools designed to support that may not be a cure-all,...

6 Patient Engagement Technologies that Improve Clinic Operations

by Sara Heath

Adopting popular patient engagement technologies could be the key to ramping up clinic operations and driving an organization closer toward patient-centered care, according to a new report from the...