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Traditionally, healthcare has taken a “one size fits all” approach to patient engagement, assuming everyone with the same health condition thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation identifies groups of people within a population who share these characteristics, and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging.
This whitepaper describes PatientBond’s proprietary and proven psychographic segmentation model and discusses how PatientBond operationalizes this consumer industry methodology through digital engagement. Case studies of patient behavior change with significant results are included in this paper.