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Patient Engagement, Digital Consumerism Center Stage at HIMSS19

The HIMSS19 conference will feature a day-long patient engagement summit, as well as numerous consumerism-focused panels throughout the event.

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Source: Thinkstock

By Sara Heath

- As the HIMSS 2019 conference approaches, healthcare professionals are filling their appointment books with the best education sessions. This show is set to be a boon for the healthcare professional looking to delve further into her knowledge about patient engagement and the digital healthcare experience.

The conference, which will be held February 11 through 15 in Orlando, Florida, is known for showcasing the latest health IT innovations. And underpinning the entire event will be the theme of consumerism.

How can organizations best serve their customers? How can they do so efficiently and in a cost-effective way? And how, at the end of the day, can organizations create the most satisfactory experience?

Patient Engagement & Experience Summit

This year’s event is set to put full focus on patient empowerment, as made evident in HIMSS’ inclusion of the Patient Engagement & Experience Summit.

Back again from last year, the summit will take a deep dive into how healthcare organizations can embrace patient-centricity and create a more satisfactory experience.

“The Patient Engagement & Experience Summit brings healthcare decision-makers, clinicians, and IT pros together for a deep-dive on how technology is helping to improve patient care through patient satisfaction, empowerment, engagement and experiences,” HIMSS said in its description of the summit.

Special topics to be covered at the summit include: provider empathy, patient engagement technology, artificial intelligence (AI) and the patient experience, patient behavior change, patient-reported outcomes, transportation barriers to healthcare, and patient expectations and satisfaction.

The one-day summit will be where most of the patient engagement action is, but there are some other panels attendees can visit to get their patient-centered care fix. Throughout the show, healthcare professionals can visit booths and other educational sessions covering patient engagement, practice transformation, and digital healthcare.

Elevating the Patient’s Digital Experience

In this talk, Stanford Health Care’s vice president of Software Design & Development and Digital Solutions Aditya Bhasin, MS, will address the looming specter of consumerism and the digital experience.

Industry leaders have long noted the efficacy of digital tools such as Amazon, the Starbucks smartphone app, or Airbnb. These tools have fully engaged the consumer, provided a high-touch and satisfactory experience, and kept these consumers coming back for more. How can healthcare do the same?

In a talk targeted at CIOs, CTOs, and technology experts, Bhasin will address those questions and the barriers associated with creating a consumer-focused digital experience.

Creating the Next Generation of Digital Engagement

As healthcare continues to be built around technology, so too will the patient experience transform.

Hank Capps, MD, senior vice president and COO of Novant Health will outline the strategies his organization adopted to bring patient engagement into the 21st century. These efforts have required Capps and his team to identify specific patient needs and build digital interventions across the patient care journey.

Capps will be joined by Stephanie Landry, MBA, who is the director of Physician Network Services, Communications, and Engagement at Novant Health.

Digitally Transforming the Patient and Caregiver Experiences

Featuring Peter Rasmussen from the Cleveland Clinic and Paddy Padmanabhan, CEO of Damo Consulting, Inc., this panel will touch on how to design a digital landscape that well serves the patient and their family members or caregivers.

Specifically, Rasmussen and Padmanabhan will outline how the Cleveland Clinic built out a meaningful digital experience for patients, including aligning both patient and provider incentives, identifying necessary infrastructure, and selecting key engagement applications.

This year’s HIMSS show will also include numerous other topic areas impacting the patient experience of care. Other panels touching on health IT security, data and analytics, population health management, and the patient financial experience will help organization leaders better serve their patient populations.

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